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Your consumers aren't evaluating you in the ways that you think.

We studied 147 UK health consumers using two complementary methods. The findings challenge everything functional nutrition brands assume about choice, trust, and retention.

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ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision
ortho diagnosis
acf
glion
ldnr
precision

The gap between what consumers say and what they do

Functional nutrition consumers report one set of priorities in surveys. 
Their actual behaviour tells a completely different story.

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Data privacy is the reason they buy. It’s not the reason they stay.

What they say

Clinical evidence 
drives my purchase

44% cite each as a top acquisition driver

What they say

Clinical evidence 
drives my purchase

44% cite each as a top acquisition driver

Data privacy is the reason they buy. It’s not the reason they stay.

What they say

Clinical evidence 
drives my purchase

44% cite each as a top acquisition driver

What they say

Clinical evidence 
drives my purchase

44% cite each as a top acquisition driver

Pomegranate's behavioural science methodology goes beyond your data to uncover what actually drives consumer behaviour. anything i put in here

We help consumer health brands translate these insights into personalised digital experiences that drive business outcomes.

Better AcquisitionStronger RetentionLoyalty-Driven Experiences
Access the complete findings

Where to invest in acquisition

We studied 147 UK health consumers using two complementary methods. The findings challenge everything functional nutrition brands assume about choice, trust, and retention.

Leverage the Insight
Get the full report

Get the full report

Four insights that challenge how consumer health brands acquire and retain customers.

See where your effort and budget are going and where they could be better directed.